ABOUT
BELIEF #1
Just because it's been difficult to break into product marketing, doesn't mean it has to be that way.
BELIEF #2
Great product marketers come from all different backgrounds in terms of previous corporate roles.
BELIEF #3
Product marketers translate the technical into the relatable...so why is this so complicated?
I'M NATALIE.
In 2017, I came back from a seven month European sabbatical with $0 in my name. Quite literally, I couldn't pay for movie tickets with my brother.
I had about four years of tech sales experience but I loathed it. Feeling like I had no other options especially with a sizable gap on my resume, I picked up where I left off and got another sales job.
But I knew I wanted more. I wanted to write more. I wanted to be more strategic and have a big impact on an organization. I'll admit, I also wanted to make serious money.
Fast-forward to 2024, I now have six years of product marketing experience. I've launched numerous campaigns and programs that led to $1.8 million in seven months and $202K in 30 days. I've been promoted multiple times and, admittedly, I've job hopped A LOT. I know what it takes to be a successful product marketer. I also know how hard it can be to break into this role.
I want to help those who were in my shoes not so long ago go from feeling frustrated, hopeless and lost in the PMM journey to feeling confident they not only can break into product marketing but they can excel.
